about me
For over 22 years I've been behind some sort of video production. My experiences range from editing for Saturday Night Live to running branded content for Rolling Stone. Beyond those specific points were years and countless hours of professional growth.
I started my career editing, crafting and shaping programs for the VH1 development. This included the launch of Alice in Videoland, Rock & Roll Recordbreakers, and Before They Were Rock Stars,as well as being a series editor on the RuPaul Show, Legends, Storytellers, and Behind The Music. During that time, I was also editing shows and specials for many of the major networks.
In 2008, I co-directed the feature length documentary A View From Below which premiered in the Festival du Nouveau Cinema in Montreal and was finalist in the Blue Ocean Film Festival. By then, I successfully married my storytelling strengths with my creative vision and segued into short form promo editing and producing.
I've been extremely lucky to work on projects for world- renowned networks and brands with some of the most talented people in the field while learning so much from those experiences.
Some of my achievements include a Cine Golden Eagle Award for my work on the documentary Glory In Black and White for CBS, a ProMax Award for the Don't You Forget About Me music video spoof for the show Psych for USA Network, New York Festivals Award for the Louis Guzman video for HBO, and was nominated for an Emmy for the ABC Sports Year in Review show.
Today I strive to work on good projects with great people, where I can contribute to a team of equally driven and talented individuals.
paul dinatale
producer • director • editor
creative director
selected work
ROLE: Creative Development & Executive Producer
CHALLENGE: We had 30 days to create a daily music-news series for the Rolling Stone Country reader that was relevant, authentic, and integrated the Dodge Ram brand.
SOLUTION: We elected to produce it out of Rolling Stone's Nashville office so that it would be part of the fabric of that tight community. In less than 30 days, I had it casted, negotiated a contract with a production company vendor, had a set designed and built, oversaw the design of the show open and graphic toolkit, and shot a pilot.
DODGE RAM REPORT for ROLLING STONE & DODGE
DIE HARDS for ROLLING STONE & STUB HUB
ROLE: Creative Development & Executive Producer
CHALLENGE: Stub Hub approached Rolling Stone to produce content that was celebrity driven, and got viewers excited to go to a sporting and concert event.
SOLUTION: Our approach was to illustrate that there’s a fan in all of us by simply asking athletes and musicians to share their inner fandom stories. The series quickly became Rolling Stone’s top viewed videos, and got the attention of the NBA as players were lobbying to be profiled.
FANDEMONIUM for ROLLING STONE
ROLE: Creative Director, Producer, Editor
CHALLENGE: Rolling Stone wanted to leverage the excitement for the 2015 Mets World Series run to draw traffic to RollingStone.com.
SOLUTION: Jim Breuer is the NY Mets most famous fanatic. After every Mets game in 2015, he submitted a Mets fan game recap selfie video to his social channels.
It became a Mets fan favorite, and rocketed Jim into legendary status amongst Met-nation. I developed a concept to capitalize on the format familiar to Jim and his fans, by having him submit video selfies throughout his day before, during, and after every World Series game. The series was the top video performer on Rolling Stone, and got a great amount of publicity.
PUPPY BOWL REF-TROSPECTIVES for DISCOVERY & PEDIGREE
ROLE: Writer, Director, Editor
CHALLENGE: Discovery wanted to create supplemental content to play on their digital and social channels for the ravenous Puppy Bowl fan base.
SOLUTION: We expanded on their existing
“Ref-trospective” series from staged interviews, into a zany world of the Puppy Bowl Referee - Dan the Ref. In our world, he’s cuddly like the pups, and always in uniform. The video series averaged 10 million views across two Puppy Bowls.
MOMIVATION for NICKELODEON / NICKMOM
ROLE: Creative Director, Director, Editor
CHALLENGE: Nickelodeon wanted to grow brand awareness of its new nighttime channel NickMom, by creating a series of brand ID's that were motivational and fun.
SOLUTION: Our take was a play on the great Budweiser radio campaign "Real Men of Genius", but in this case, the genius was mom. We created four comical videos of the amazing things that happen because of mom. Driven by a passionate narrator, the videos gave mom her just due. Power to the mom!
A VIEW FROM BELOW
ROLE: Producer, Director, Editor
Trapped in suburban New Jersey, 15 year old Karl Stanley pursued his obsession to build a submarine to take him beyond his dreams. Now 10 years later, Karl has a thriving submarine touring business on the island of Roatan, Honduras, and a nagging, unfulfilled desire to go deeper.
AVB premiered in The Festival du Nouveau in Montreal, and was a finalist in the Blue Ocean Film Festival 2010.
EARN IT for PRUDENTIAL
ROLE: Creative Director, Director, Editor
CHALLENGE: Prudential Insurance was in a losing battle for qualified job applicants against the sexier names on Wall Street. They wanted to shed the false impression that Prudential was a stuffy, boring place to work, run by stodgy men behind big wooden desks. They challenged us to create a video for the Talent Acquisition team to use as a recruiting tool on social media.
SOLUTION: Our approach was to create a series of three humorous videos that educate any young job applicant on how to prepare for an interview, ace the interview, and how to navigate corporate culture once they land the job - Work It, Earn It, Get It Right. The videos are the highest viewed videos on Prudential Careers YouTube channel, and have been profiled in recruitment agency publications.
LUIS GUZMAN for HBO
ROLE: Editor, Designer
CHALLENGE: HBO wanted to create a spoof of the wildly popular music video Barbara Streisand by Duck Sauce for the new season of How To Make It In America.
They came to me with wonderfully shot dailies filled with tons of cameos, and the instrumental to the track. It needed to stand out with style and execution.
SOLUTION: Embracing the playfulness of the song, and the large volume of famous faces, I created a landscape of split screens, multi wipes, and a dope beat box drop by the legendary Rahzel of The Roots. The video hit 1M views in 3 days.
digital
film
television
